Poster & visual design for fitting services of Marisfrolg
2018
Client
Marisfrolg
The Concept
This poster was created for Marisfrolg’s “Try On at Home” service, which reimagines the fitting room as a flexible experience that can follow users across different everyday and occasion-based settings. Instead of treating fitting as something limited to a store, the poster uses places as the main visual language: gyms, libraries, churches, shopping malls, hotels, and other locations become symbols of different dressing needs, from daily routines to formal events.
To express the idea of “home everywhere,” I built the poster with oversized outlined typography, delicate line illustrations, and flowing route-like curves. The large “YOUR FITTING ROOM” headline functions almost like a movable structure, while the surrounding objects and architectural sketches suggest the service traveling through the city. The orange lines connect these scenes visually, creating a sense of movement, delivery, and accessibility. Together, the typography, illustrations, and spatial references turn the poster into a visual map of a mobile fitting experience.


