Poster Design for Tencent
2022
Client
Tencent
The Challenge
This cover poster was designed for a Tencent course program titled “同行计划” (Companion/Peer Program). To visually express the idea of moving forward together, I developed a core metaphor of two intertwined, parallel forces—a dynamic form that suggests collaboration, mutual support, and shared momentum.
Throughout the process, I produced multiple design directions to match different communication needs, ranging from more expressive, energetic compositions to a more structured, tech-forward approach. The client ultimately selected the tech-inspired version to refine and further develop for the final rollout.

