I designed an illustrated character for a client—a figure with a “TV head” as its signature visual identity. Building on this character, I developed a themed illustration series centered on six concepts: Calories, Dopamine, Brainwaves, Adrenaline, Hormones, and Pheromones.
For each theme, I translated the core attributes into visual storytelling through tailored symbols, gestures, and expressions, ensuring every illustration communicates its idea clearly while maintaining a consistent character system. The final series is cohesive, playful, and full of charming details resulting in an overall look that feels genuinely adorable and highly memorable.