Branding Design for JIN ZHI YU LAN
2019
Client
JIN ZHI YU LAN
The Challenge
Jinzhi Yulan is a preserved Chinese olive (乌榄) brand from Shantou, Guangdong, China. I was invited to design the brand logo and product packaging. The client wanted the packaging to reflect Shantou’s local culture and urban identity, so I incorporated two iconic Shantou landmarks into the illustration and positioned the Chinese olive as the visual anchor. This approach creates a cohesive visual narrative that connects the product’s regional flavor with the city’s cultural context.


