Recreating the keyframe for the third hall was my favorite challenge in this project. To capture the character of Chongqing—a mountain city shaped by layered hills and winding roads—I developed this visual language based on the city’s distinctive landscape. I introduced a fog-like haze to soften the lower edge of each layer, allowing the forms to stack naturally and create depth. This approach also references Chongqing’s reputation as one of the world’s well-known “fog capitals.”

This set of keyframes visualizes the lifestyle experiences people can enjoy within the development’s commercial spaces—from immersive entertainment (FUN/潮玩) to cityscape ambience and social moments (SCENERY/景致) to dining and gathering (FOOD/美食). Each frame is built around bold, cinematic imagery, paired with circular “viewfinder” windows and motion-inspired UI overlays, as if the audience is navigating an interactive map of everyday life. Consistent typography and bilingual keywords strengthen clarity and recognition, while high-contrast color blocks and layered graphic elements create a contemporary, tech-forward tone. Together, the system keeps diverse scenes visually cohesive and reinforces the idea that the commercial zone supports a rich, multi-dimensional lifestyle.

During the on-site commissioning and final acceptance phase, I documented the installation and live demonstrations through photography. The images capture the screens in context, audience interaction, and the overall spatial atmosphere—providing a clear visual record of how the design performed in the real environment and supporting post-delivery review and project archiving.