For the GSU Graphic Design Instagram account, I designed a social-first brand system that translates the program’s energy into a bold, highly recognizable visual language. Inspired by graffiti as a contemporary form of street art and rooted in the urban context of downtown Atlanta, the identity balances expressive attitude with clear structure.

The system uses a high-saturation palette—Eccentric Blue, Neon Lime, Flash Yellow, and Hyper Violet—to create strong contrast, hierarchy, and instant recognition across digital formats. Typography is anchored by Montserrat as the primary typeface, paired with Source Sans for longer, more readable text, ensuring consistency across posts, captions, and announcements. Content is organized to spotlight student work, process insights, events, and creative conversations—building engagement while keeping the GSUGRD identity cohesive and flexible on Instagram.